# Visual System

Style name: Midcentury Modern Ads

## Core DNA

- Warm cream paper ground with visible printed grain, halftone dot gradients and slightly faded, imperfectly registered ink.
- Enormous heavy Japanese gothic headline in deep teal and charcoal with the final phrase in burnt orange, riding a wide cream swash with a soft curved lower edge and a light drop shadow.
- Atomic-age ornaments: thin-line orbiting atom diagrams with small dark dots, spoked sputnik starbursts with fine radiating needles, mustard halftone dot patches.
- A long deep-teal ribbon subline banner with one rounded end, one notched arrow tail and a small charcoal folded corner tab, type knocked out in white.
- Cream panels framed by thin charcoal rules, each opened by a solid burnt-orange, teal or olive corner triangle holding a white numeral.
- Retro flat illustration built from rounded organic shapes and simplified furniture-like silhouettes, softly halftone-shaded, with no hard black outlines.
- Warm ochre blob shapes sitting behind figures as stage backdrops.
- Solid charcoal block arrows stepping between panels.
- Exactly three full-width solid caption bands in burnt orange, teal and olive with heavy knocked-out white labels.
- One wide charcoal-black bottom band with white text, a burnt-orange emphasis phrase and a thin gold underline stroke, an orange corner wedge with a cream starburst at one end and a teal corner with a rising rocket-and-arrow mark at the other.

## Intended Use

日常業務、働き方改善、親しみやすいサービス紹介に使う。50s広告風の図形と家具っぽいシルエットで、押しつけずに温かく前向きに見せる。

## Page Architecture

- One oversized headline.
- One subline banner.
- One dominant diagram occupying most of the body.
- Exactly three labels.
- One takeaway band.
- Three to six supporting icons that explain the diagram.

## Composition Grammar

- Cover: title advertisement page with a cream swash headline, atomic ornaments, three rule-framed cream panels with caption bands and a charcoal bottom band.
- Problem: curved charcoal route snagging on three obstruction motifs under a dim starburst.
- Before-after: cream swash curve dividing a cluttered domestic scene from two clean colour bands.
- Three-step: three rule-framed cream panels with corner number triangles and charcoal block arrows.
- Loop: atomic elliptical orbit carrying three planet discs around a mustard halftone glow.
- Checklist: cream product-spec card with three oversized inspection rows and orange checks.
- Roadmap: arcing cream road through three pennant milestone posts to a rocket-and-arrow mark.
- Matrix: four-panel board with one solid burnt-orange recommended cell and a sputnik starburst.
- Case: domestic-day strip of three rounded retro scenes under a starburst-ticked rule.
- Recap: central advertisement card with three stacked colour action strips and a bursting starburst.
